Want to take a bite of (potentially) delicious Chubb Crunch? That’s going to be easier said than done in Polk County, unless you were lucky enough to order a box early.

Chubb Crunch (think something akin to Cinnamon Toast Crunch but with a Nick Chubb twist) can be purchased online for $29.99 for two boxes, but right now the demand is such for the breakfast cereal it is on backorder at PLB Sports.

The former Cedartown Bulldog running back who went onward to UGA and now the Cleveland Browns saw the cereal made available in recent days for customers hungry to give it a try.

The cereal is exclusively available in the midwest grocery chain Heinens, and here’s their announcement about the limited-time offering of Chubb Crunch:

Just in time for football season, Heinen’s is proud to partner with 2x Pro Bowl Cleveland running back, Nick Chubb and PLB Sports & Entertainment (PLBSE) to bring “Chubb Crunch” exclusively to Heinen’s shelves.

Available for a limited time at all Heinen’s locations, this exciting collaboration was a hands-on initiative for Chubb, PLBSE and Heinen’s with Chubb having an active role in every detail from the unique box design to the delicious cinnamon cereal inside.

Read more here.

In the meantime, customers who make a purchase and are placed on back order are being promised boxes, but the question remains: when exactly?

Check back for updates on Chubb Crunch and if there’s any local availability.